App Store搜索广告泛滥：苹果商店搜索已沦为广告平台App Store Search Ads and the Slippery Slope
Think Tap Work公司创始人Jeremy Provost发文指出，iOS App Store搜索机制已从基于相关性排序转变为以广告库存为核心。当应用未排名第一时，系统会将其下移一位，导致大量搜索结果被广告占据。目前约70%的界面已被广告覆盖，甚至出现赌场类广告，严重干扰用户体验。这一变化表明苹果正将搜索流量变现作为优先目标，牺牲了原有的公平性与实用性。
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If the issues with Mac App Store search weren’t enough, Apple has managed to extend its rottenness to the iOS App Store search. See if you can spot the problem(s).
iOS App Store search is no longer about relevance. It’s about ad inventory. With Apple’s introduction of a second search ad, for any query where we weren’t #1, we’ve effectively moved down one position.
Granted, this is a worst case scenario, since I already have the top app installed. We can thank Liquid Glass for allowing even more of this “content” to show through. If you’re counting at home, roughly 70% of the interface is covered in ads. A casino ad, to boot.
Apple announced this change earlier, but I only first saw the second ad position in search results starting Thursday, March 26th.
A week later, here is the effect this change has had on our downloads. One week isn’t enough for a definitive conclusion, but the timing is hard to ignore.
Morpho Converter: down 33% from the previous week.
Pop Out Timer: down 23% from the previous week.
Attendant for Zoom: down 15% from the previous week.
Participant: down only 1.4% from the previous week. Why not more? The outlier is telling: this is our only app where we already spend heavily on Apple Search Ads.
Unfortunately, this change disproportionately hurts smaller developers, the ones without the margins or capital to continuously feed the Search Ads machine.
Update: numbers still down after two weeks.
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